Middle-class shoppers flock to cheap supermarkets to make ends meet.
Austerity has hit the affluent, as a third of high earners have admitted to switching to a cheaper supermarket to do their weekly shop to make ends meet. Three in ten middle-class people in their 50s and 60s have had to dip in to their savings in the face of shrinking household budgets. A survey of over 2,000 adults by insurance company AXA found that 32 per cent of wealthy middle-class people approaching retirement age have started to shop in cheaper supermarkets for their basic food items – such as bread and milk – over the last three months.
Scouce – @myretailmedia